{"id":83,"date":"2025-11-28T09:31:42","date_gmt":"2025-11-28T09:31:42","guid":{"rendered":"https:\/\/cms2525.commu.isfsc.be\/?page_id=83"},"modified":"2026-08-16T14:05:44","modified_gmt":"2026-08-16T14:05:44","slug":"83-2","status":"publish","type":"page","link":"https:\/\/cms2525.commu.isfsc.be\/index.php\/83-2\/","title":{"rendered":"Portefolio"},"content":{"rendered":"

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PORTEFOLIO<\/strong><\/h1>\n

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CAMPAGNE : LE SOMMELIER DU GO\u00dbT<\/strong><\/h1>\n

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Une marque belge historiquement reconnue pour sa moutarde souhaite mettre davantage en avant sa gamme de sauces et faire d\u00e9couvrir ses diff\u00e9rents produits \u00e0 un public plus jeune.<\/p>\n

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Toutefois, la marque reste principalement associ\u00e9e \u00e0 son produit historique. Ses autres sauces sont moins connues et peinent \u00e0 se d\u00e9marquer dans un march\u00e9 tr\u00e8s concurrentiel.<\/p>\n

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Nous avons donc imagin\u00e9 \u00ab Le Sommelier du Go\u00fbt \u00bb<\/strong>, une campagne qui d\u00e9tourne les codes de la sommellerie pour pr\u00e9senter les sauces comme de v\u00e9ritables produits de d\u00e9gustation. Une approche \u00e9l\u00e9gante, d\u00e9cal\u00e9e et gourmande pour moderniser l\u2019image de la marque et valoriser la diversit\u00e9 de sa gamme.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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D\u00e9couvrez ci-dessous une s\u00e9lection de visuels issus de la campagne \u00ab Le Sommelier du Go\u00fbt \u00bb<\/strong>, illustrant l\u2019univers cr\u00e9atif et la direction artistique imagin\u00e9s pour le projet.<\/em><\/p>\n

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AFFICHE PRINCIPALE<\/span><\/em><\/h3>\n

D\u00e9couvrez ci-dessus l\u2019affiche principale imagin\u00e9e pour la campagne, pr\u00e9sent\u00e9e \u00e0 travers son visuel original et son mock-up afin d\u2019illustrer son rendu en situation.<\/em><\/p>\n

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ENCART MAGAZINE<\/span><\/em><\/h3>\n

Cet encart publicitaire a \u00e9t\u00e9 con\u00e7u pour int\u00e9grer la campagne dans un magazine sp\u00e9cialis\u00e9 food, en reprenant les codes visuels du \u00ab Sommelier du Go\u00fbt \u00bb<\/em><\/p>\n

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CAMPAGNE PHOTOGRAPHIQUE : MISE EN VALEUR DU PRODUIT<\/strong><\/h1>\n

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Une marque de savon souhaite renouveler sa pr\u00e9sentation visuelle et mettre davantage en avant la qualit\u00e9 et l\u2019esth\u00e9tique de son produit \u00e0 travers une s\u00e9rie de photographies.<\/p>\n

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Le produit doit se d\u00e9marquer visuellement tout en conservant une image coh\u00e9rente avec l\u2019univers de la marque. L\u2019enjeu est de cr\u00e9er des images attractives sans d\u00e9tourner l\u2019attention du produit lui-m\u00eame.<\/p>\n

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Nous avons imagin\u00e9 une s\u00e9rie de photographies centr\u00e9es sur le produit, en travaillant la lumi\u00e8re, les compositions et les textures pour le sublimer. Une approche visuelle \u00e9pur\u00e9e et esth\u00e9tique, pens\u00e9e pour donner au savon une pr\u00e9sence forte et valoriser ses qualit\u00e9s.<\/p>\n

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IDENTIT\u00c9 VISUELLE : UNIVERS DES ESPACES<\/strong><\/h1>\n

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Un lieu \u00e9v\u00e9nementiel souhaite donner une identit\u00e9 forte \u00e0 ses diff\u00e9rents espaces afin de mieux les pr\u00e9senter et de permettre aux visiteurs de se projeter dans chaque salle.<\/p>\n

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Chaque espace poss\u00e8de son propre univers, cin\u00e9ma, gaming, lounge, etc…<\/p>\n

Cependant, celui-ci devait \u00eatre davantage mis en valeur \u00e0 travers une communication visuelle coh\u00e9rente et immersive.<\/p>\n

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Nous avons r\u00e9alis\u00e9 une s\u00e9rie de photographies pens\u00e9es pour donner vie aux diff\u00e9rents espaces<\/strong> et retranscrire leur atmosph\u00e8re. Chaque image met en sc\u00e8ne un univers distinct, tout en conservant une direction visuelle coh\u00e9rente pour renforcer l\u2019identit\u00e9 globale du lieu.<\/p>\n

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PORTEFOLIOCAMPAGNE : LE SOMMELIER DU GO\u00dbTUne marque belge historiquement reconnue pour sa moutarde souhaite mettre davantage en avant sa gamme de sauces et faire d\u00e9couvrir ses diff\u00e9rents produits \u00e0 un public plus jeune.Toutefois, la marque reste principalement associ\u00e9e \u00e0 son produit historique. Ses autres sauces sont moins connues et peinent \u00e0 se d\u00e9marquer dans un […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-83","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":27,"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/83\/revisions"}],"predecessor-version":[{"id":475,"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/83\/revisions\/475"}],"wp:attachment":[{"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/media?parent=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}