{"id":83,"date":"2025-11-28T09:31:42","date_gmt":"2025-11-28T09:31:42","guid":{"rendered":"https:\/\/cms2525.commu.isfsc.be\/?page_id=83"},"modified":"2025-12-30T21:07:02","modified_gmt":"2025-12-30T21:07:02","slug":"83-2","status":"publish","type":"page","link":"https:\/\/cms2525.commu.isfsc.be\/index.php\/83-2\/","title":{"rendered":"Portefolio"},"content":{"rendered":"

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PORTEFOLIO<\/h1>\n

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Campagne \u00ab\u00a0La sauce Elev\u00e9e au Rang d’Art\u00a0\u00bb<\/strong><\/p>\n

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\u00a0Une jeune marque de condiments premium souhaitait moderniser son image et cr\u00e9er une campagne qui valorise sa sauce phare comme un produit d’excellence, capable de rivaliser visuellement avec les codes habituellement r\u00e9serv\u00e9s au luxe.<\/strong><\/p>\n

 <\/p>\n

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Les photos existantes \u00e9taient ternes, mal \u00e9clair\u00e9es et ne traduisaient pas l’identit\u00e9 du produit. L’image ne refl\u00e9tait ni la qualit\u00e9 des plats ni l’ambiance raffin\u00e9e du lieu, affaiblissant la perception premium que la marque cherchait \u00e0 atteindre.<\/strong><\/p>\n

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L’agence AD4PT a con\u00e7u une campagne visuelle inspir\u00e9e des codes du luxe : \u00e9clairages pr\u00e9cis, des fonds sombres et des couleurs profondes. Nous avons r\u00e9alis\u00e9 une s\u00e9rie de photos et de courtes vid\u00e9os o\u00f9 le pot de sauce est pr\u00e9sent\u00e9 comme un objet pr\u00e9cieux, presque comme une oeuvre de valeur. Le slogan cr\u00e9\u00e9, \u00ab\u00a0Sublimer le Go\u00fbt\u00a0\u00bb, exprime simplement cette volont\u00e9 de montrer la sauce sous son meilleur jour, avec \u00e9l\u00e9gance et finesse.<\/strong><\/em><\/p>\n

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PORTEFOLIOCampagne \u00ab\u00a0La sauce Elev\u00e9e au Rang d’Art\u00a0\u00bb\u00a0Une jeune marque de condiments premium souhaitait moderniser son image et cr\u00e9er une campagne qui valorise sa sauce phare comme un produit d’excellence, capable de rivaliser visuellement avec les codes habituellement r\u00e9serv\u00e9s au luxe.  Les photos existantes \u00e9taient ternes, mal \u00e9clair\u00e9es et ne traduisaient pas l’identit\u00e9 du produit. L’image […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-83","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":16,"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/83\/revisions"}],"predecessor-version":[{"id":360,"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/pages\/83\/revisions\/360"}],"wp:attachment":[{"href":"https:\/\/cms2525.commu.isfsc.be\/index.php\/wp-json\/wp\/v2\/media?parent=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}